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evisu jeans in uk

 
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done-diesel



Joined: 01 Apr 2006
Posts: 270

PostPosted: Tue Jan 23, 2007 5:02 am    Post subject: evisu jeans in uk Reply with quote

whats the relationship between evisu jeans and okini in the uk?
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CD



Joined: 19 Sep 2005
Posts: 1427
Location: Bedford, England.

PostPosted: Tue Jan 23, 2007 11:27 am    Post subject: Reply with quote

Evisu jeans are marketed by a company called Four Marketing. FM also market / own the license to some brands aswell, the brands include : CP Company, Stone Island, SI Denims, Fake London Genius, Evisu, one of the alexander mcqueen lines...........and some others.

FM also created Oki-ni which is a group of artists/designers which 'create' unqiue/limited edition pieces, mainly using the brands FM are connected to.

The Oki-ni thing (was it good or bad) was on here sometime ago. From what I remember most people weren't impressed by the pieces Oki-ni created (they could do so much better).

So the conection is they are both 'owned' by Four Marketing.
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honcho



Joined: 04 Aug 2005
Posts: 267

PostPosted: Tue Jan 23, 2007 5:18 pm    Post subject: Reply with quote

i think fm only own the evisu eu:ed license and the evisu donna license. they don't own the vintage and original evisu denim license Confused
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Daveheadhunt



Joined: 25 Mar 2005
Posts: 281

PostPosted: Tue Jan 23, 2007 6:44 pm    Post subject: Reply with quote

They bought the evisu distribution rights from ben sherman in 2003 just for the uk.
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CD



Joined: 19 Sep 2005
Posts: 1427
Location: Bedford, England.

PostPosted: Tue Jan 23, 2007 9:31 pm    Post subject: Reply with quote

honcho wrote:
i think fm only own the evisu eu:ed license and the evisu donna license. they don't own the vintage and original evisu denim license Confused

FM own the Evisu, Evisu Donna and Evisu Kissu.

Evisu Eu-Ed is own/produced by a company in Italy (Futurenet). They also own/produce the Evisu lines : Deluxe, Heritage, Shoos, Bonsai and Genes.

Yeh the Sherman Cooper company marketed the brand in the US & the UK in the 90s.
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dumb5



Joined: 24 Mar 2005
Posts: 981

PostPosted: Tue Jan 23, 2007 10:31 pm    Post subject: Reply with quote

CD wrote:
honcho wrote:
i think fm only own the evisu eu:ed license and the evisu donna license. they don't own the vintage and original evisu denim license Confused

FM own the Evisu, Evisu Donna and Evisu Kissu.

Evisu Eu-Ed is own/produced by a company in Italy (Futurenet). They also own/produce the Evisu lines : Deluxe, Heritage, Shoos, Bonsai and Genes.

Yeh the Sherman Cooper company marketed the brand in the US & the UK in the 90s.


CD where do you get all this knowledge. are you really the editor of vogue?
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CD



Joined: 19 Sep 2005
Posts: 1427
Location: Bedford, England.

PostPosted: Tue Jan 23, 2007 11:37 pm    Post subject: Reply with quote

dumb5 wrote:
CD wrote:
honcho wrote:
i think fm only own the evisu eu:ed license and the evisu donna license. they don't own the vintage and original evisu denim license Confused

FM own the Evisu, Evisu Donna and Evisu Kissu.

Evisu Eu-Ed is own/produced by a company in Italy (Futurenet). They also own/produce the Evisu lines : Deluxe, Heritage, Shoos, Bonsai and Genes.

Yeh the Sherman Cooper company marketed the brand in the US & the UK in the 90s.


CD where do you get all this knowledge. are you really the editor of vogue?


Laughing I wish!!!

Just really interested in brand's histories and stuff about them. I don't know loads about every brand but know bits and pieces of a fair few. Even at school I was really interested in Hilfiger, Versace, moschino etc - always did projects - be they art projects, business reports, english talks etc - on designers. So always had to research into their past.

Get info from books, magazines, websites, newspapers - everywhere!!
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xzibit



Joined: 11 Mar 2005
Posts: 542

PostPosted: Wed Jan 24, 2007 4:35 am    Post subject: Reply with quote

y dont u right a book, CD? the brands of the word by CD Wink
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done-diesel



Joined: 01 Apr 2006
Posts: 270

PostPosted: Wed Jan 24, 2007 6:25 am    Post subject: Reply with quote

thanx for the info guys
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